In the latest edition of the Baloise Session’s Backline Blog, Martin Jara, the CEO Switzerland of Helvetia reveals himself to be a music fan with broad tastes and a sense of humor. His own instrument? «I never got past the recorder.»
On stage at the Baloise Session, Jara talks about the music that gets him through the day, his fascination with German pop culture, and the special connection between the stars and the audience at the festival. What excites him about the Baloise Session isn’t just the lineup—it’s the encounters and the atmosphere that turn a concert into a shared experience.
The conversation also turns to the future: What will happen to the commitment to the Baloise Session following the merger of Baloise and Helvetia? Why are long-standing partnerships important? And what impact can music have on the business world? For Jara, one thing is certain: «Music brings people together; music creates a sense of community.»
This entertaining interview on the Baloise Session’s Backline Blog reveals the music fan behind the Helvetia CEO—and offers insight into his perspectives as the CEO of the Baloise Session’s presenting sponsor.
Credits
Backline Blog – A production by AVE Agentur van Essel on behalf of the Baloise Session Concept & production: AVE Agentur van Essel, Zurich (Switzerland) Editorial & hosting: Zeno van Essel Camera: BBM Productions AG Postproduction: Anna Psenitsnaja Executive Producer (Baloise Session): Beatrice Stirnimann Producer (Baloise Session): Lena Knoblich © AVE Agentur van Essel & Session Basel AG