One very special feature of the Baloise Session is the close proximity to the stars and the unique club-like setting with round tables and candlelight. The festival guests get up close to internationally renowned stars that generally play for well over ten thousand people in a concert hall which seats only 1'550 people. The intimate setting with seating at small round tables creates the ambiance of New York-style music clubs. Giant screens ensure that the audience members who are seated at the very back also will not miss any detail of the fascinating stage show.

Another unique feature of this indoor music festival in Basel is that each evening, two or three artists are presented who are linked in some way, giving them a common thread with which they can weave a story to thrill the audience throughout the evening. Instead of unrelated concerts that are simply slotted back to back, the audience at the Baloise Session experiences a well-rounded evening with artists who have similar stylistic, historical, geographical backgrounds or some other shared characteristic which is often surprising.

Thanks to the major interest of the media, the Baloise Session has been able to reach an international audience. The concerts are all recorded and are broadcasted on five continents in over 140 countries. This means that the festival can be seen even in countries such as Japan, Argentina and China. Special programme highlights are even broadcasted live by EUROVISION and further live broadcasts are planned for the future. C Major Entertainment is responsible for the television marketing. Many of the concerts can also be heard on Swiss Radio SRF: Four legendary performances, namely the concert featuring Solomon Burke (2003), Katie Melua (2007), Jethro Tull (2008) and Paul Anka (2011), were released in America and all over Europe on DVD.